Sales and communication training that starts with a diagnosis.
Decipher measures how your people listen, read the room, handle pressure and tell a story. You get a score and a gap map. We train the gaps. For sales teams, agencies and fundraisers.
The four traits behind every great conversation
Whether it's a pitch, a client meeting or a donor call.
Cognitive Empathy
Read the person in front of you, whether that's a buyer, a client or a colleague. Adapt in real time.
Emotional Intelligence
Actually listen. Manage your own state when the conversation gets hard.
Pressure Composure
Stay clear and steady when the stakes are high, in a pitch or a difficult conversation.
Storytelling
Build a narrative that moves people to buy, give or act.
Free Checkups
Pick the Checkup built for your team.
Same four traits, scenarios written for the conversations your people actually have. Just 7 minutes.
How it works
From checkup to action in three steps.
Assess
Your team completes the Checkup in 7 minutes. No fluff, no generic personality labels.
Diagnose
Every person gets a scored report across four traits, banded Developing, Practising, Performing or Elite.
Prescribe
We match the gaps to targeted training. No one-size-fits-all programmes.
What you get
A report that tells you exactly what to fix.
Not a personality type. A scored diagnostic with a prescribed action plan for every person on your team.
Each person gets:
Scores and bands per trait, a Next Action for each, and a 30-day roadmap.
Leaders get:
A team gap map, a live dashboard and a training prescription mapped to the data.
Edge Builder. Uses emotion as information and spots the lever others miss.
Sales training
Prescribed by the data. Built to stick.
90-minute masterclasses in cohorts of 8, with post-session tasks that rewire habits through repetition.
Communication training
Better conversations. Stronger relationships.
A half-day of two practice-led masterclasses, Empathy Is Your Superpower and The Art of Listening, tailored with scenarios from your own work.
Stronger client relationships.
Listen to understand the brief, handle pushback on a recommendation, and stay steady when a client is under pressure.
Your team walks away able to:
- Dig out the real brief, not just the one that was written down
- Handle pushback on a recommendation without caving or getting defensive
- Keep clients calm and onside when results are slower than hoped
Deeper donor relationships.
Uncover what drives a donor, time the ask, and handle hesitation or a 'not now' with confidence.
Your team walks away able to:
- Uncover what actually drives each donor before making the ask
- Time the ask so it lands, rather than falling flat
- Turn a "not now" into a next step instead of a dead end
Half-day · 2 × 90 min · In person, at your office · Up to 10 people · $2,000 + GST
Pricing
Simple, diagnostic-led pricing.
Communication half-day
- For agency or fundraising teams.
- 2 masterclasses, up to 10 people.
Checkup + Masterclass
- 4 modules across your team.
- Max 8 reps per session.
- Built around your results.
Retainer
- Ongoing diagnostics, training and sales leadership advisory.
The trainer has been in the room
"Steve has a rare ability to create an authentic emotional connection that makes partners feel truly understood."
Mike Worden, Head of Media, Lution
Steve Jones has spent 30+ years building and scaling sales teams across ANZ, Chicago and London, and founded ADmatic and 3Forward. Decipher exists because generic training kept missing the mark.
"I've always felt Jonesy has a unique intuition for what makes a great agency deliver for their clients. A natural collaborator, he is genuinely invested in seeing partners succeed. His passion for teamwork and people always stands out; he understands human connection and commercial realities in equal measure."
"Steve has a rare ability to create an authentic emotional connection that makes partners feel truly understood. For anyone looking to master how to communicate effectively in any crucial meeting or presentation, learning directly from Jonesy is the fastest way to elevate your sales game."
"Steve is absolutely one of the best media people I have had the good fortune to work with. He blends acute professional knowledge, a resolution to deliver tangible business results, all wrapped with an engaging, human touch."
