A diagnostic, not a guess
Most sales training guesses. Decipher diagnoses.
The DNA Audit is a 31-question assessment that measures the four communication traits proven to drive sales performance. Your team gets a score. You get a gap map. We prescribe the training.
DNA AuditStrong logical framing. Builds credibility fast. Develops empathy under pressure.
Each report includes a tailored training prescription targeted to the exact gaps the audit reveals.
How It Works
From audit to action in three steps.
Assess
Your team completes the 31-question DNA Audit. Takes 15 minutes. No fluff, no generic personality labels.
Diagnose
Every rep receives a scored report across four traits, with a band classification: Developing, Practising, Performing, or Elite.
Prescribe
We match the gaps to targeted training. No guesswork. No one-size-fits-all programs.
THE 4 TRAITS MEASURED
Four traits. Every conversation depends on them.
The DNA Audit measures the communication traits that neuroscience identifies as the drivers of sales performance.
Cognitive Empathy
The ability to read a buyer's state and adapt in real time. Most sellers think they have it. The audit tells you if they do.
Emotional Intelligence
How a seller manages their own emotional state under pressure. EQ determines whether composure is a strength or a liability.
Pressure Composure
Performance when the stakes are high. Can your sellers hold their frame when a deal is on the line?
Storytelling
The structural ability to build a narrative that moves a buyer. Not creativity, architecture.
What You Get
A report that tells you exactly what to fix.
The DNA Audit doesn't produce a personality type or a motivational label. It produces a scored diagnostic with individual insight and a prescribed action plan for every person on your team.
Each individual receives
- A score and performance band across all four traits — Developing, Practising, Performing, or Elite
- Trait-level narrative: what they're doing well, where the gap is, and why it's costing them
- A specific, behavioural "Next Action" prescription for each trait
- A 30-Day Development Roadmap with their top strength to activate and their primary growth area to close
For sales leaders
- A team-level gap map showing every rep's score across all four traits
- Instant visibility into where your team sits — Developing, Practising, Performing, or Elite
- A live dashboard with individual and aggregated results across the whole team
- A training prescription mapped directly to the gaps the data reveals
The team dashboard is only active when a leader sets up a team audit. Individual reps who take the audit independently own their own results their scores are never shared without their knowledge.
Sample Report
Sarah Mitchell · Senior Account Manager · Tempest Media
Training Programs
Training that rewires, not just informs.
Every program is prescribed by the DNA Audit. Delivered in intimate cohorts of 8. And it doesn't end when the session does. 4 interactive course modules.
Cohorts of 8
Deliberately small. Every participant gets real feedback, real roleplay, real work.
Post-session tasks
Specific behavioural tasks assigned after each session to retrain the brain through repetition.
Neuroscience-backed
Built on how the brain actually forms new habits. Not motivation, but rewiring.
Audit-prescribed
No generic programs. Training is matched to what the diagnostic reveals.
Empathy is Your Superpower
Most sellers think they're empathetic. This masterclass tests that, then builds the real thing. Participants learn to read buyer state, adapt in real time, and shift from pitching to understanding.
90 min masterclass · Cohort of 8 · Roleplay intensive
The Architecture of Hearing
Hearing isn't listening. This session teaches sellers how to actively decode what a buyer is really communicating, and how to respond in a way that builds trust rather than resistance.
90 min masterclass · Cohort of 8 · Live call analysis
Story Selling
Buyers don't remember data. They remember narrative. This session builds the structural storytelling ability that moves a buyer emotionally and logically. Not creativity. Architecture.
90 min masterclass · Cohort of 8 · Story builds
Objection Handling Lab
Objections aren't problems. They're signals. This lab puts sellers under controlled pressure through live roleplay, training the composure needed to hold frame when a deal is on the line.
90 min masterclass · Cohort of 8 · Pressure roleplay
All programs are prescribed, not assumed. Start with the DNA Audit.
Take the AuditInvestment
Simple, diagnostic-led pricing.
Take the audit at no cost. Individual report delivered instantly. No credit card required.
- ·Diagnostic-led
- ·4 modules delivered across your team
- ·Max 8 reps per session
- ·Designed around your Audit results
- ·Ongoing diagnostic, training and sales leadership advisory
- ·Custom cadence and scope
- ·Built around your team's specific gaps
Every engagement starts with the DNA Audit. We diagnose before we prescribe.
About the Trainer
The trainer has been in the room.
The DNA Audit exists because I spent three decades watching sales training miss the mark. It was not the content. It was the assumption that every seller has the same gaps. They don't.
I've built and scaled sales teams across four continents. I've seen what happens when training is generic, and what happens when it is precise. Decipher is the result: a diagnostic system that matches the intervention to the individual. No more guesswork. No more wasted sessions.
Social Proof
What leaders say.
“I've always felt Jonesy has a unique intuition for what makes a great agency deliver for their clients. A natural collaborator, he is genuinely invested in seeing partners succeed. His passion for teamwork and people always stands out; he understands human connection and commercial realities in equal measure. His course will undoubtedly arm the winning sales teams of the future with the skills to succeed.”
“Steve has a rare ability to create an authentic emotional connection that makes partners feel truly understood. For anyone looking to master how to communicate effectively in any crucial meeting or presentation, learning directly from Jonesy is the absolute fastest, most reliable way to elevate your sales game to the next level and consistently close many more high-value deals.”
“Steve is absolutely one of the best media people I have had the good fortune to work with. He has a wonderful style that blends acute professional knowledge, a resolution to deliver tangible business results, all wrapped with an engaging, human touch. In short, he knows his stuff and he brings everyone with him. Anyone who spends time with Steve always comes away deeply enthused and enlightened.”
